School to host Sirius XM Radio channel

Sirius XM Radio Inc. (SIRI) recently added a unique set of hosts to their payroll – college business professors.

The Wharton School (of the University of Pennsylvania) has teamed up with Sirius to create a 24/7 channel, called “Business Radio Powered by the Wharton School.”  Sirius plans to train Wharton faculty members, who will cover a range of business topics including equity markets, entrepreneurship, management 101, customer service, retailing and more.   The goal is to make the discussions clear for listeners of all kinds.

Sirius plans to debut the station in 2014 on channel 111 and through the Sirius XS Internet radio app.  The finances of the agreement were not disclosed.

“The move will create the first full-time radio station focused on business management and furthers efforts to use digital technologies to expand the role of elite universities,” according to a Bloomberg article.

Wharton School Dean, Thomas S. Robertson  Wharton

Without knowing the financial cost of this pairing, I think Sirius has a good thing going.  They are the ones who came up with the idea and pursued the Wharton School (and no other school), not the other way around.  Sirius is extremely popular, with over 25 million subscribers.  Creating a station that breaks down business lingo for the average listener, yet is still sophisticated enough to entice experts, is brilliant.  I think Sirius will definitely attract a new group of listeners with this station, especially considering it is 24 hours a day.  The question is, how many will really tune in.  While I think it has potential, I don’t know how many people it will appeal to enough to actually listen.  And that’s if they even know about it – I think Sirius and the Wharton School need to publicize this as much as possible.

Everyone can benefit from learning the ins-and-outs of business and its importance in our society, but  many have not had the opportunity to be exposed to such information.  You can’t get much better teachers than the business professors from the oldest collegiate business school in the world.  This opens up a whole new world of possibilities for learning and transmitting information.  Nothing quite like this has ever been done before.  The timing doesn’t hurt either – during a period of such financial and economic turmoil, having background knowledge in business is extremely advantageous.

I wonder if the Wharton School students will still be required to attend class…


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